Brand identity design
Role and responsibilities
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Visual design: logo, typography, colour scheme, visual storytelling.
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Business thinking: brandbook structure.
Project context
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December 2021
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Freelance project
Tools used
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Illustrator
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Photoshop
Backstory
Rebelde is a fashion company which main aim is to promote inclusion and personal empowerment. The client required an editable design brandbook to input content in their own time.
This work was created by combining my business knowledge and design skills.
Brandbook structure
1. Introduction
1.1. Note to Reader
1.2. Reason Why the Company Exists
2. Positioning
2.1. Unique Value Proposition
2.2. Purpose, Mission & Vision
2.3. Customer Segmentation & JTBD
3. Company Principles
4. Brand Personality
4.1. Tone of Voice
4.2. Visual Identity
4.3. Logo Design
4.4. Do’s and Dont’s
4.5. Typography
4.6. Photography Style
4.7. Collaterals
Design
